We get Signal
Currently we live in a 'push' market of television broadcast. It goes out and everyone who is allowed to receives it. We could have a 'pull' market of media broadcast, like internet, where media is requested and replied.
This push TV is governed by the FCC. Certain wave frequencies are dedicated to certain economic interests. This kind of push market uses up a very high amount of overhead expense and forces companies to rely on advertising, establishing an economic incentive to media. This also allows dedicated careers to media and broadcast production, though.
A request/pull media would also have the ability to interact economically and produce careers, but in a much more democratic way. It would become a cookoff instead of a buffet.
Democracy is a cookoff, not a buffet.
This is a critical period in the development of media, but regardless of the laws made now the right ones will be in place within decades.
Communication needs to transfer from pull to push, and media needs to transfer from push to pull. Calling someone on the phone should be a broadcast, not a company request. Getting the news should be a request, not a 'flip it on'. This will substantially reduce FCC waste and deadair signal, and free up much communication space for the 1ST AMENDMENT [sp] and reduce the overhead of media, changing its function.
This will look like this:
>100 million Americans get their daily news and information and even entertainment from the internet and not from the TV or radio. www.youtube.com is a fine model for this media. Major broadcast companies receive less funding from advertisers from dropping audiences.
Internet servers hosting movies and information increase advertising budgets, outpacing the costs of serverspace. Internet communication rates continue to increase slightly, and the cost of a GB of HD and bandwidth drop dramatically. Movies, reviews, information of all kinds are put online. Centralization of media via decentralization of media.
Media careers become more widespread and lower economic intensity. This puts 'stardom' and civil service within reach of all kinds of individuals on the net and removes some luster from conventional Hollywood celebrity.
Feature length movies in theaters can be made by individuals and media groups and distributed on the internet with webcam and video editing software. The government/FCC provides public funding for internet media service on a page-by-page basis by verified numbers of hits. The web of the internet expands and various netrings for all manner of information are formed. More users worldwide get online and internet use between continents and international reasons and needs increases. The UN provides internet news service and sponsors long lists of information spreading websites on everything from poverty to medical conditions to activism groups.
Net activism replaces 60's style protests.
Software defined radio replaces cellular phones, and is supported by public service networks instead of telecomm giants. The people and the government[s] work together to bring about these advances while telecommmedia companies gradually disperse their activities into internet and technical service fields.